How to get the most of your artists


1- Challenges faced by mgmt

Research shows that 70% of people in the music industry suffer from stress, anxiety and depression. Artists struggle with pressures of all kinds, including touring, performance anxiety, or coping with the highs & lows of their careers. Many have had to cancel entire tours, put their careers on hold, drop out of the industry altogether - or worse.

Investing lots of time, money and energy in building up an artists’ career only to have them burn out prematurely is a huge concern: no one wants low ROI, lost revenues or compromised relationships with business partners due to cancellations or a career being put on hold. Not to mention all your hard work going unrewarded.

2- How I can help

It’s crucial that artists keep mentally, physically and emotionally balanced - as well as focused, creative and resilient -  so they attain and maintain long-term success.

That’s exactly why some of the most successful artists work with a coach. Reaching breaking point, damaging their career or spending years in therapy is just not an option for them.

I have over 15 years experience in the music business, and have worked closely with major artists and agencies while booking the Razzmatazz club in Barcelona. As a trained life coach and personal development expert, I help artists avoid burnout and reach their potential, so you can help them fully realise their talents. I coach online, in English/French/Spanish, and privacy and confidentiality are respected at all times.

Our negligence should have changed 25 years ago after Kurt Cobain’s tragic suicide. Again and again, there are warning signs and early cries for help that we cannot ignore. Why aren’t conversations about health as commonplace as those involving a photo shoot or marketing ideas?
— Nick Jarjour, Partner at Maverick Management


3- Why this is great news for you

When your artists feel more stable and motivated, your job - and your life - become easier. Imagine the peace of mind that comes with not having to deal with breakdowns, cancellations or someone else’s stress. More importantly, you’ll be free to do what you do best: business, strategy and striking the best deals.

Nothing beats the sense of achievement (and let’s be honest, the increased revenues) of having your artists enjoy longer and more successful careers. Their success is your success: with more recognition for your work, important artists begging you to manage them, and you having the lifestyle you want.  

Check out my bespoke coaching programmes, which can be tailored to fit your needs, particularly if there’s anything else your artists struggle with. You can also check out my blog, where I write about things like recognising the signs of burnout.

Your stellar management skills + my magical personal coaching = even greater results for you and your artists :)

I cannot express enough how much Ariane’s presence and guidance has catalyzed me into starting and finishing projects that I have been struggling with for years. By taking the time to evaluate each situation and what blocks have been preventing them from manifesting, then devising small action steps toward tackling each of them, I’ve come very far in a short period of time with manifesting creations.
— Sheela Rahman aka Xosar, Music Producer